E-commerce ventures have to face a stiff competition on a regular basis to stay afloat in the market. They have to adapt to changes in technology, invest in the latest hardware and software together with hiring only the best of workforce for their operations. Even all this is not always a guarantee of change in fortunes as the industry is quite fickle in nature. It’s however important to have an eye on the changes around, analyse competitors and be open to changes so that the growth targets can be met easily. E-commerce players can also look for techniques and strategies that are unique to achieve their goals easily. This will help them take a lead in the industry and achieve their goals easily.
Here are some effective tips for an e-commerce business –
1. Get mCommerce optimised
The mobile penetration is growing by the day. Mobile commerce is on all-time high levels. Sales from mobile devices are touching a new horizon altogether. With so much going in favour of mobile devices, e-commerce ventures should try to think more than just having a responsive website in website. It’s always better to optimize for mobile commerce and boost the mobile user experience of the business website. With mCommerce optimization, it will become easy to target new-age users and let them enjoy simple payment processing and checkout process.
2. Use Facebook Exchange retargeting
If an e-commerce business is looking to reduce lost sales, it should then use Facebook advertising and see the difference to their approach. Facebook ads can help acquire new customers and re-activate new ones, helping in the process with the amazing level of segmentation in the market. Using Facebook exchange, e-commerce sites can reduce shopping card abandonment in true sense. This technique can be combined with standard Facebook ads to boost sales revenue to great effect. So, leverage the power of remarketing and shape the course of your business easily.
3. Automate tasks for boosting customer loyalty
A e-commerce business needn’t invest in personnel for boosting customer loyalty when it can automate the task easily. It can set up discount coupons, birthday, anniversary and other seasonal offers with the help of a marketing automaton tool. This is how you can wish customers on their special days in life and boost loyalty. With automation, brands have gone up to witness a spike in conversion rates and there is no reason why your business can’t do the same without investing big.
4. Use long-form content marketing
Content marketing is a must-have strategy for e-commerce brands small and big alike. Brands can produce high-quality and visually rich pieces of content to market themselves across channels with ease. If this strategy is used consistently, it can help boost social engagement and drive search traffic easily. by posting information content in different channels, e-commerce businesses can acquire targeted traffic and achieve a better ROI easily. This marketing strategy is key to getting organic traffic on a long-term basis and supporting the vision of the company. So, implement content marketing strategy and push your e-commerce venture on the path of success.
5. Use the reach of affiliate program
E-commerce ventures must focus on offering the best affiliate programs in their industry. It’s good to first search the affiliates before setting up your own program. This will give a peek into well-performing programs you can seek liaison with. Affiliates can do a great deal of marketing for your business and promote your business. With right affiliate programs, it becomes easy to drive the conversion rate for the business. With a right selection of affiliates, a business can increase its income and realize its sales targets with effortless ease.
6. Use multichannel marketing
E-commerce ventures should try to use multichannel marketing to take an edge in the market. This will also impress customers as they will see how the business is not following on the conventional thinking alone. It’s all about finding customers or targeting potential customers through different channels or by utilizing various digital marketing channels simultaneously to drive sales. This strategy is very effective in winning the trust of new-age customers and driving the conversion rates without much of effort.
7. Use product designing features
concept of product designing is gaining prominence by the day with more
e-commerce ventures benefiting from it. There is t shirt design software or software for letting
customers design or customize any aspect of their product and enjoy the
new-found freedom in the market. When your business integrates the software, it
stands to win the trust of new-age customers together with having a shot to
better conversion rates. The tool is made to work across platforms so customers
can benefit a lot. Plus, it can be used to add colour, text, image, graphic
etc. to beautify the product and enjoy the product designing.
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.