No mobile app development can survive without the best analytics and advertising tools. Mobile app development and launching the end product as well as enhancing it are just one part of the story. The next part is to focus on analytics and advertisement. App owners need the best of the tools for both these purposes. This article is about the top of the analytics and advertising tools available for mobile apps. Let’s begin it.
MOBILE ANALYTIC TOOLS
Flurry is the oldest, the most trusted and respected app analytics platform available in the market. Yahoo bought this platform in 2014. Flurry also has an ad network which provides you the metric on your ad’s performance and the details reports on user acquisitions. Flurry is the complete solution for mobile devices, not just the Android or iOS. It’s available for free, for platforms like iOS, Android, Windows Phone, BlackBerry and Mobile Web.
GOOGLE MOBILE ANALYTICS
Google is already leading in the web analytics for several years and, now it also has app analytics on the same dashboard. It’s available for free and you can implement it to both iOS and Android apps. It also integrates with AdMob to see how well your paid campaigns are doing. A lot of mobile app developer prefer using Google mobile analytics.
Apsalar, being focused more on advertising attribution, offers a good look at your marketing ROI. It lets app owners easily find out which marketing campaigns are working the best and which ones need to be dropped. The tool like SmartTags gives you a details analysis of all your marketing efforts.
Founded by Omar Hamoui and acquired by Google in 2009, ADMob is one of the leading mobile ad networks. Advertisers get free ad generation tool to drive in-app installs and cross-promote apps. The proprietary IAP (in-app purchase) house ad format in AdMob provides advertiser with app-users based on the data of platforms.
AdColony is one of the largest mobile ad networks working globally. It has been the choice of Fortune 500 brands. It offers Instant-Play™ HD video technology, and proprietary rich media formats along with global performance advertising business and programmatic marketplace.
If you need engaging video ads for your mobile games, there is no better option available than Unity Ads. Also, it provides the highest average revenue per user (ARPU) of any globally rewarded video ad networks.
Both analytics and advertising make necessary part of a mobile app development. They help the app owners or mobile app development team to keep the app alive. With analytics data, developers can learn where they need to work on their app. Advertisement networks offer a variety of ad option to monetize on apps. Do choose the best option available and fit you need to get most out of your mobile app development project.
Author Bio :- James Stewart is the technical writer of Mobilmindz that helps startups and enterprises in mobile technology and having a great experience in grocery app development, finance app development etc