With all business start-ups the big thing that you need is to get your business ‘out there’ and promote it so people hear about it. Advertising costs aren’t always cheap and this can be an issue because you want to be able to maximize profits. The below options give the cheapest ways to advertise your business start-up.
There are a huge number of business directories that are available online where you can post details about your business. Though some of these charge for their service, there are also a number of other directories that allow you to do it for free. It can be a local directory that advertises businesses within the surrounding area which allow customers to search for the specific business category they need. The other main type of directory is one that is specific to your kind of business e.g. a clothing supplier, and will allow customers to look for the best business to suit their needs.
Organic social media is one of the best ways to advertise your business for as little money as possible. To be able to advertise to your customers on social media you will need to know who your customers are and what interests them. A way to find their interests is by searching for hashtags that can relate to your consumer base. For example, if you are a social media agency in Manchester your customers would probably be other businesses so a good hashtag to search for may be ‘#B2B’ or locally ‘#SocialManchester’. Another example could be a car dealership in London that may search for ‘#UsedCars’ or locally ‘#CarsOfLondon’. Then by knowing who your customers are and what interests them you can follow these people so they become aware of your business.
Create an Email Service
An email service is a brilliant way to advertise your business for free. A way you can build up a database for your business by having a monthly newsletter that you can send out to customers. A way to entice the customers to sign up is by offering some kind of prize, such as, 10% off their next purchase or a free E-Book if your business is B2B. This form of advertising is a great and simple way of being able to build up database of your customers and it also benefit a lot with retention of customers so there will be less costs when advertising to retain customers.