Written by: Josh Dejohnette
How to Gain Free High Quality Leads in Google Using SEO
Every HVAC business owner wants another customer to walk in the door – someone that will spend money, so you can pay your employees. Your employees are like family, and you, as the business owner wants to take care of your work family.
What if I told you there was a way to advertise your HVAC business all night long, even while you are sleeping? What if I told you that this advertising method would deliver information about your company to a possible customer at any time of day, or night? And what if I told you that this advertising method was easy and available to you right now. This method is SEO for HVAC Contractors.
What is SEO?
SEO, known in the marketing world, as search engine optimization, is the process of getting people to visit your website. It involves directing internet traffic from free sources and paid sources. It involves getting your website to appear on the first page of an internet search for businesses in your industry.
People trust the internet, and they look to the web to find the perfect business to fit their needs. You’ve got your website on the web, now you have to promote your business. Stats from Junto show that over 75% of people never scroll past the first page of their internet search, so it’s up to you to get your business on the first page.
Yes, this does apply to HVAC Contractors
The first thing I did when my air conditioning went out last summer when it was 97 degrees outside, was google “HVAC Contractors that service Rheem products.” The second thing I did was call the first person on that list. If you were not at the top of the list, you didn’t get my business. Now, if it wasn’t 97 degrees, I probably would have looked a little closer at the list, but I would not have gone past the first page unless I had a good reason to do so.
With the internet being so available to everyone through their smartphones and tablets, your business needs to be there to get the attention it deserves. SEO is exactly what can take your business to the next level.
Where do I Start an HVAC SEO Campaign?
Many business owners make SEO much more complicated than it has to be, and that is no different in the HVAC industry, so let’s start with some simple basics, and I’ll show you how to include SEO in your business routine.
When a person types words into the search bar, they usually type in words that relate to what they are looking for, like “HVAC Contractor” or “HVAC in Tinseltown”. We call these words keywords. They are the key to what the person is looking for. And they are the most important part of any SEO project. Take a minute, think about which 2 words (or phrases) are most important to your business. There are also places to look online for additional keywords, such as Google ads. But we’ll save that for later.
Insert these Words Into Your Site
Next, you will want to take this information and insert it into the back end of your website. If you use a WordPress site, or other CMS, and have created your site yourself, you will be able to go to the SEO section on each page and update this. If you had someone else create your website, you may want to get some help from a computer professional.
Create an “SEO for HVAC Contractors” Strategy
Over time, you will want to add additional keywords to your site, monitor their progress to see which words work the best and keep track of your competitors and their ratings on their websites. This allows you to stay one step ahead of your competitors, and ahead of them on the Google list. You can create this strategy yourself, or have an HVAC digital marketing specialist work with you on this strategy.
How Do I Get my SEO to Rank High?
There are several crucial factors that get looked at when a search engine (i.e. Google) ranks your website. The higher your “rank” the closer you will be to the top of the list when someone searches for your business. Here are the most important factors today:
1.A secure and accessible website
2.Page Speed (of both your website and your mobile site)
3. The site should be mobile friendly (able to be seen on a smartphone or tablet)
4.Domain Age, URL, and Authority (How long has your website been around? Do other sources recognize this website as your business?)
5.Optimized Content (Does any published material contain high-quality content, optimized with your keywords?)
6. Keep your site user-friendly and publish high-quality blogs, and you have a winning combination.
What are the SEO Long Term Benefits?
SEO is one of the most effective marketing tools today, and it’s one of the most affordable. The right SEO strategy promotes your website, all the time. It brings you new customers, and it keeps your current customers happy. If your customers are happy, you are happy – right?
SEO strategies target certain audiences, so the people that are looking for your business can find you efficiently, and these targeted visits to your site ultimately lead to more customers. You can also specialize your SEO to focus locally, bringing results to your immediate vicinity – to the people you want to walk through your doors.
Results last, once your strategy is in place and can bring you new customers for years to come.
All small businesses today can benefit from a solid SEO strategy, whether done yourself or with the help of a professional that specializes in the HVAC industry. Any SEO will help solidify your place with Google, and the other search engines, and it will make you more accessible to both current and potential customers. Your SEO strategy will bring new customers to your door for years and it will keep you one step ahead of your competitors. With just a few details, like keywords, a quick website, and a quality blog, customers will be able to find you on the internet day or night and will be ready to call you when your doors are open. If you’d to make sure this process is done with perfection and ensure your rankings while making this process 110% Hands-Off then Click Here
Author Bio: Josh Dejohnette, being the CEO at Aiirdigitalmarketing.com, I’m on a quest on providing marketing services to the dealers of Home Improvement Industry. I always try to work on new marketing techniques which can benefit the contractors in establishing them. The thing that drives me everyday is my client’s excited faces after a monthly profit.