For a business owner, it is essential that you regularly stay aware of all the new trends in the marketing world and then try to implement them all in the marketing and promotional strategies for your business. It is essential to ensure the fact that you are always on top of your marketing efforts. Perhaps the greatest platform for marketing today is the internet. The internet has successfully brought together the world a lot closer, and today people are more than ever connected with everything that is happening all around in the world. By combining email marketing and Instagram promotional campaigns, you can use the internet efficiently to get more business. This article will explain how you will be able to do that.
Before the popularity of social media email marketing was the only marketing method on the internet. Email marketing requires business owners to draft long and detailed emails to your potential customers and describe there the advantages of using the products and services which you have to provide. But the central issue of concern in email marketing is the fact that success in this method will be dependent mostly on the fact that the recipients shall be required to open your emails and then check the messages that you have sent. These days with the popularity of social media, the strategies of marketing have all changed considerably.
If you are someone who has used email marketing a lot in the past, you must have noticed a phase. You will be honestly feeling that your outreach and the number of followers you have will get enhanced multiple times by just using social media marketing. It is more effective and efficient. In fact, considering the evolution in the world of technology, it is only natural and marketing strategists will often be feeling that email marketing has increasingly become irrelevant. However, this assumption will not be entirely accurate because there are a lot of researches that have shown that almost two billion people from all across the world use emails as a mode of communication extensively. People not only use emails for business communication but also for personal purposes and this number will only be increasing with more time.
It is a common fact that email platforms and social media applications have a similar mode of approach. Both these platforms offer people their specific advantages and unique values, and thus, when you can combine them, it is only natural that you will be getting surprising results. Instagram is a fantastic social media application which can bring a lot of success to your business. Today Instagram has over 600 million users throughout the world, around 20 million people join Instagram every single day and it has a monthly active user base of over 100 million people. That makes the social media app one of the most popular platforms for social media in today’s world. Thus, when you can incorporate Instagram with your email marketing, you will be able to get more fruitful results.
Using Instagram wisely
As has been mentioned earlier already, Instagram is a handy, efficient and influential social media application. Its popularity is growing at a quick pace, and when you can combine it with Instagram, you will be getting increased sales, revenues and profits. It is essential that you learn how you can use Instagram properly with your email marketing methods. The central most important thing here is to be getting increased leads from the marketing efforts you employ on Instagram after which you will be required to go and nurture all these leads to turn them all into customers who pay for your services. These days, a lot of business owners are increasingly using Instagram because it helps to increase the visibility of their brands. Apart from that Instagram also helps them to acquire more leads, and this will help to get increasing more sales if they can leverage it carefully.
Two methods to use Instagram with email marketing:
- Optimize your Instagram profile to get people to sign up through the emails: The first step that you must take to optimize this combination of your Instagram and email marketing is to add a new sign up form in the bio section on your Instagram. Put that in the space area where you notice the space for putting up the URL. With the help of these forms, you will be able to get your leads much more quickly in your business. You should try to assure that your forms have some spaces in between them to catch some specific information that will allow you to understand more about your Instagram leads with more exactness. Provide the followers you have with some incentives to entice them into becoming paying customers. Offer them things which you can afford for signing up like promo codes, prizes, free downloads, contest coupons and so on.
- Uploading relevant content: If you have already captured a substantial number of leads, then you should spend some time in trying to understand what the preferences of the leads are. For instance, the pages which they like to follow and visit, what their particular interests are, what their online shopping patterns are. That is essential in making you understand how people expect your brand to behave. You need to conduct more detailed research about your customers, their buying patterns, history of online shopping and unique interests. Such information is valuable for a brand in any market. After having the knowledge you must try to make them want to buy your products with targeted promotions. Instagram will be able to help you with this by allowing you to post engaging content.
You need to get more Instagram likes to efficiently increase your business growth outreach and generate more sales and revenues. There are several companies out there who can do this for you quickly and efficiently.
Hopefully, the information mentioned in this article will have helped you understand why Instagram is vital for your business.