Most fresh startups rely on clients as the prime stakeholders that invest large sums of money and keep your business afloat. Therefore, keeping your clients happy is essential if you want to keep their interest and their assets flowing.
When it comes to meeting your clients you have to do your best to meet their expectations. And while some of the items on this list should go without saying, a lot of entrepreneurs overlook them in favor of other, business-related things.
With that in mind, we’ll share a few tips on how to impress your clients and maintain your professional relationship.
Make Them Feel Welcome
Let’s start with first impressions. When your clients come to visit your office, you should make sure they always feel welcome. Your employees should greet and introduce themselves and engage in a friendly chat, not sit at their desks and not even bat an eye when they come in.
You should also design your waiting room to be as comfortable and impressive as possible by getting an imposing reception desk, as well as comfortable chairs for the lobby where your clients can wait for the meeting.
First impressions mean a lot, which is why you should invest in some high-quality office furniture such as luxurious, ergonomic desks as well as professional file storage cabinets to make sure your office is not cluttered with useless paperwork.
One thing clients value the most are entrepreneurs who aren’t afraid to take initiative and share bold new business ideas. Whenever you have an idea to present to your clients, make sure to give them an email, a phone call or to schedule a meeting to talk about your idea and get their input on the plan. This will give the clients a notion that you treat them as a priority.
Meet Face to Face
In the era of digital communication, a lot of companies have swapped business meetings for online conference calls. And while this is definitely more convenient, nothing beats a traditional face-to-face meeting when it comes to sharing ideas. Since online communication has become so widespread, you likely aren’t going to hold face-to-face meetings too often, so you need to make sure that when you do you cover all the pressing issues and share all your ideas.
In order to have a successful business meeting, you need to create an agenda. Spice it up with a PowerPoint presentation highlighting all the key points of the meeting. Don’t forget to supply coffee, refreshment, and snacks. If the meeting is going to take long, consider hiring a catering company or taking your clients to a nearby restaurant.
Mind Your Deadlines
No fancy chairs or classy restaurants are going to help you if you keep misplacing your clients’ trust by constantly breaking your deadlines. Most clients won’t have a lot of understanding for missing deadlines, especially if it happens frequently. To avoid this, make sure to set realistic deadlines in the first place and make sure everyone in the company sticks to them. If you are about to miss a deadline for whatever reason, make sure to timely inform your client.