Many businesses who are using the internet to gain exposure have been forced to deal with SEO. It’s a world of complications, or so it may seem. While it is true that using SEO to it’s full potential comes with a certain skill set and knowledge, it’s more important to make sure you’re not falling for the myths about SEO that can lead you down a road of bad habits. Google can give websites penalties for using “tricks,” or sneaky tactics that are designed to try and cheat the system. Getting into the details of how to use SEO properly and efficiently would take a while, but starting with the basics is a great starting block for your website. First, let’s identify some of the common myths about SEO that are floating around by so-called “experts.”
Myths about SEO
1. SEO is Dead
This is very untrue, and it’s being proved more and more that in no way has SEO died. The new Google Mobile First Index has changed how SEO works, but it certainly hasn’t killed the need for it.
2. All Experts For Hire are Scams
Actually, that misconception is just rude. There are so many talented experts out there, like David Sahly of abovethefoldmedia.com, who is a great example of an expert who works for hire to give businesses an edge on the SEO universe.
3. Content doesn’t Matter
Isn’t that the point of your website? Google bots don’t only look for specific keywords, though it may seem like it from the way people put emphasis on using the same phrase over and over again. The bot also looks for relevant links, related keywords, and signs that the content on your website is informational and not just the same few words repeated. Excessive keyword usage can actually hurt your rankings.
4. SEO Should Only be Done Once
Like most of technology, SEO evolves as content becomes outdated, algorithms change, and competition gets stronger. Plus, the change to the Google Mobile First Index has given mobile-friendly websites an edge. It’s important to do frequent evaluations of your SEO, and update often to maintain your ranking and improve consistently.
5. Social Activity doesn’t Help SEO
Just because Google doesn’t take into account exact social media activity doesn’t mean that having an active presence on social media won’t help you at all. Shares on social media get links to your web pages out there, and they can be shared enough times that blogs will pick up on them. The more links that circulate relating to your content and brand, the more chances they’ll show up on websites found through Google searches. That means more traffic, which means more exposure, which is what you’re trying to gain from SEO anyway. Plus, social media is a powerful marketing tool, so you should already be utilizing that method.