With all business start-up the primary thing that you need to do is get your business ‘out there’ and promote it so people hear about it. Advertising costs aren’t always cheap and this can be a big issue because you want to be able to maximise profits and make your business grow. There are a number of cheaper alternatives available when trying to promote your business, which range from digital to physical goods – here are the best ones.
There are a huge number of business directories that are available online which allow you to post your businesses details. Though some of these charge for their service, there are also a number of other directories that allow you to do it for free. It can be a local directory that advertises businesses within your surrounding area which allow customers to search for the specific business category they need should they be from that area. The other main type of directory is one that is specific to your kind of business e.g. a clothing supplier, and will allow customers to look for the best clothes supplier to suit their needs. This makes directories a wonderfully cheap way to promote your business start-up, as you can make people aware of your business with very little effort.
Optimise Your Website
Of course, this option is only available if your business requires a website (though the vast majority of them do). What you want to do here is make sure that all the pages on your website can easily link to each other and you have the sites meta description sorted so customers can easily see what you offer. You can make sure this is done by contacting your website developer, or it can be an agency that does SEO in Manchester or Los Angeles but they will show you the same basics that are a great way to promote your business.
There are a number of promotional products which are available to promote your business for very little money. The most common way to do this is by getting flyers and handing them out or by going door-to-door. An even better way can be to utilise products such as wristbands or goodie bags as these can add more of a conversation point and will generate more interest around your business. Though these are more expensive to flyers, promoting with these products can be much more memorable and can have a much better effect.
There is a reason that social media has become so popular amongst businesses: It is the most cost-effective way to promote your business. It costs nothing to create an account and there are literally millions of consumers to get your product out to. The trouble with social media comes with trying to engage and catch the attention of these consumers and transferring them into customers, which even some of the biggest businesses still struggle with. At a basic level you should try to utilise hash tags which are particularly popular on Instagram and Twitter. Another thing which is very important is using content which is unique to each different social network. For example, people use Facebook to see pictures and videos of friends and family, so they won’t be interested in having to read a lot of information about a business. Whereas on Twitter, they will be happy to read whatever is within the 140 count word limit. This can be more time consuming; but is very important if you want to make the most of social media to promote your business.