There are countless musicians who make their living by playing in concerts and musical events that are invariably organized by event management companies or progressive activists of some kind or the other. These companies or agencies put in a lot of effort and money to put together musical shows that not only allow artists to make their living but also raise funds for causes and inspire the local and sometimes the national or even the international community. However, some events may be badly attended and some, even if well-attended, may not succeed in their objectives and leave the Concert Organization discouraged.
Why Musical Events Fail
Apart from natural calamities like blizzards, heavy rain, volcanic eruptions, etc., the principal reasons why many musical events fail to deliver is the lack of sheer effort and a general deficiency of the knowledge of what’s necessary to organize a good event. Usually, lack of effort and domain knowledge goes hand in hand so it becomes vital for you to know how to go about it properly. Even before proceeding to understand how to go about organizing a musical, it is necessary to remove all feelings of helplessness such as lack of funds, inability to adequately publicize the event or even uncertainty of being able to draw a crowd, etc. You really need to believe in yourself and your team that with focus and dedication, you will be able to succeed. Some essential elements of a successful event:
Creating a Buzz
Publicity in any form such as advertising, flyers, billboards, etc. can at best create a certain level of awareness about the event you are organizing. However, it will never to be able to generate the all-important buzz that is necessary to bring the audience to the door. You need to ensure that you generate a powerful word of mouth that will go viral and create a lot of interest in the public. You need to be very enthusiastic about the event and also ensure that this enthusiasm rubs off on other people that you and your team come in contact with. Use concepts like community building, excellence and exoticness of the performers and the fun people will have, enjoying the music and making new friends, etc. In short, you need to project that the gig is the best thing to hit the town for a long time, and should not be missed out on.
You need to understand that you can never raise a lot of money by passing a hat around for donations so unless you charge a cover you will not be successful in making your event a fundraiser. This boils down to sitting at the entrance and asking directly and without looking embarrassed for an amount that people will be happy to pay, say $10. Selling tickets in advance is one of most effective ways of raising money well before the actual event. It also enables people to support your cause even if they will not possibly be able to attend the event. Selling advance tickets is also a very good way of networking, creating a buzz and getting good publicity. You can get to meet potential sponsors who can pay good money to be associated with the event, use advertising opportunities or simply buy tickets in bulk to distribute to employees, associates, and customers. If you entrust the event management to event companies, you can take their recommendations on the best ways of raising money. Many of them will also undertake the marketing for a fee or a percent of the ticket sales.
Leverage the Venue More
Most organizers make the mistake of choosing a venue for the event that costs the least. This almost always means that it can be difficult for people to reach it and this acts as a major disincentive for attendance. Choosing a more central and well-known venue like a club, a café or even a church will make more sense.
Irrespective of how good the venue is, whether you will get pre-event coverage in the print media remains uncertain but you can push for it by sending a well-constructed press release with information about the artists and the cause. The problem with mass media coverage is that only a tiny fraction of the people who read the article will be interested in your event or the artists. The artists are also largely unable to help out as in the case of local artists, they may already be very familiar with the audience to help with the publicity, and in the case of artists coming from far away, they will in most cases be unable to segment their fan base for your specific location. One of the best ways of creating a buzz is to use social networking, both the old fashioned way of physically talking to people you know and enlisting their support and the other, via social media that is all the rage today. However, you need to know the techniques of doing it right.
Author bio: Stephen Cox is head of a non-profit that raises funds for fighting child labor in developing countries. He has written a number of articles regarding musical event organization for http://magnifique.in/.