Instagram Direct is a system by which Instagram users can send photos and videos directly to others privately, very much like privately messaging on Facebook or Twitter. The content of messages sent like this can only be seen by the sender and the recipient and the content is stored in the respective Instagram inboxes from where it is possible to keep track of earlier conversations or even see who else got the same content as you did.
For social media marketers, Instagram Direct may well be a game-changer for the simple reason that it is compatible with their existing marketing tactics, especially when they have permission to directly contact customers and fans. Instagram Direct has the capability of reinforcing marketer’s relationships with followers while giving them additional opportunities to get introduced to new fans as well as influencers. Some practical ways of how marketers can leverage Instagram Direct to boost business:
Create Connections That Are Deeper
The cornerstone of a successful social media platform is the ability to have online conversations that are real and human. To enable these conversations to happen, it is necessary for marketers to know to the maximum extent possible about the people with whom they are interacting. Simple questions like whether they are your existing customers, or if they are in the same industry as yours can be crucial to having a meaningful interaction. With Instagram Direct it is possible for marketers to make use of a communication channel that is not conventional but is more personal and human so that deeper connections can be formed with people that matter the maximum to their businesses.
Marketers can use Instagram likes or comments on posts to identify existing Instagramfollowers and then address them directly and personally in such a way that there are more chances of generating solid leads. The advantage of using Instagram Direct is that marketers are entering into a dialogue with people who have already expressed an interest in their products, services or the business.
Hook-up with Influencers
Although it can be great to have someone with real authority write a guest blog for you or participate as a speaker in an upcoming webinar but in all probability, the influencer may not actually be familiar with your brand. While sending an email is unlikely to get the results you want, connecting with influencers via Instagram Direct may be more fruitful. While you may have already generated an influencer list that could hold potential for connecting with, you may also search the Web for some names who are leaders in your industry. Armed with some influencer names, you can invoke the search function on Instagram by clicking on the Explore tab located at the bottom of the navigation menu. Search for the names you have already identified and follow everyone you can find. Monitor their profiles for a few days and if they happen to post something relevant to your industry sector, use the opportunity to communicate with them through Instagram Direct
You can take it for granted that all your followers are interested in your brand, the products, and services you offer or even the culture and mission of your business organization. It is every marketer’s dream to find people who are sufficiently invested in you to give honest feedback regarding a variety of issues, including new products or services. You can conduct a mini survey by sending messages or even photographs or videos to up to 15 followers at one go so that they can revert with their feedback on something that will affect the fortunes of your company. Since all group members can also see the reactions of the other members, not only are you able to obtain insights that are common but also helping followers to foster new connections. It is best to set up groups of followers who share some common interests so that there is some amount of commonalitythat will be of interest to the individual members and also provide you with interesting opportunities to address them on a common platform.
With the careful and considerate use of Instagram Direct, marketers can lend a fresh impetus to communication with followers and lend a substantial boost to follower engagement and marketing. However, it is vital to remember that these tactics work the best if the followers have been contacted earlier or their permission obtained for addressing private communication.