Emails are regarded as the most important and effective channel for communication and interaction with customers. Statistics reveal that customers who visit your online store via an email are more likely to buy something than those coming through other traffic channels. As per some studies, visitors who browse your online store after going through your email are 11% more worthy than average. We would be discussing here how contextual emails would help foster a strong bond and relationship with your target audience.
Remember that in both retail and marketing a cookie-cutter approach is just not done. You need to use contextual emails for effective results. You must be ready to deliver emails with solid content strategy. You should have a perfectly clear vision regarding what you would be sending in your emails to your subscribers. No tricks or tips could help you if you do not have anything to say. ‘Send to all’ emails are meant purely for product promotion. Your email marketing campaigns could really be successful if they focus on personalized and planned content. Fashion retailers are benefitting a lot by using contextual email for delivering incredible experiences.
Reasons for Contextual Marketing
Contextual marketing is basically about delivering the perfect content to the perfect people at the perfect time. As far as, fashion retailers are concerned, contextual emails marketing is the most effective way of ensuring that you are offering the perfect products for the perfect people while fortifying your customer’s bond with your brand all along. Use the services of bulk email marketing services in Mumbai for all business solutions relating to email marketing.
Progressive Profiling Is the Key
If you are thinking of sending personalized emails to your customers, progressive polling is the best way of collecting information and vital data directly from your subscribers, in a non-intrusive and fun manner. For instance, you could send an email to your subscribers and ask for their preferences between two or maybe more products. In order to vote, they would only need to click right on the item they wish to choose.
Personalization Is a Must
Statistics reveal that personalized emails receive at least 2.5 times higher click-through-rates. They get 6 times more sales. There are several ways of reaping the benefits of personalized emails for the fashion retailers. Basic personalization would involve using the name of your subscriber in the email content or your subject line. Advanced email personalization involves sending emails as per your subscriber’s location, past purchases, local weather and much more.
If statistics were to be believed almost 68 percent of the total online shoppers are in the habit of abandoning their carts. That is precisely the reason why cart abandonment emails seem to be incredible for fashion retailers. Customers are offered yet another chance to make the purchase.
Device Detection Is Essential
Are you considering having a mobile app which would be far more convenient and easier for all your potential customers to shop? You could use device detection for automatically detecting what device is being used by your subscriber to access your email. You must remember to send the correct link for downloading your app (the iTunes store or Google Play Store, for instance). Device detection would certainly be providing a far more satisfying overall experience, helping your email content to look simply wonderful on any device.
Contextual marketing is not just necessary to boost retail sales, it is also essential for building lasting relationships and cultivating loyal customers. By this time, you must have realized a lot of facts about contextual email marketing and how you could utilize more profitable and effective email strategies for boosting your online fashion retail business.