When you are considering taking up a digital marketing strategy it is important to have a realistic expectation of the services that your consultant will offer. The reason for this preparation is so that you can be better placed to come up with a plan that moves in tandem with the program which has been designed by your consulting partner. Having said that, let us quickly move to what the entire digital strategy will entail, by talking about every bit and piece.
Ideally the digital marketing consultant ought to be just but an extended arm of your professional marketing campaign. This means that the entry of the experts into your firm should be as seamless as possible in order to avoid any friction and conflict with your preexisting programs. The consultant will help you to distill your core marketing message that covers all your efforts both on and offline.
24/7 Engagement and Support
Once the digital marketer comes on board you should expect them to engage in 24/7 support and monitoring of all the related processes of your Customer Relationship Management (CRM) channels. They consultant should help you in making sense and grabbing insights form the types of data that will be collected from your campaigns, whether via phones, websites, social media and the likes.
This insight from the oracle responsys marketing services should not only be mission critical in nature but it should also produce information which is actionable. By actionable we mean that it should produce information which can be translated into a course of action which will enhance your brand and products, goods or services, in the eyes of existing and potential clients. The process can be quickly broken down into the following key components;
The Key Components
- Getting Set – At this stage, your consultant will give you a tour of what the software bundle is expected to achieve and in the entire digital marketing process. The familiarization tour will be undertaken while the team integrates their system with your processes which typically include; ecommerce. CRM, Social, Web, Analytics and Couponing.
- Database Modeling – After the infrastructure that will run your digital campaign has been set up by the firm of your choice now comes the second stage. In this stage your marketing database is prepped with the proper model which will hold your information and a warm up campaign is undertaken to make sure that everything is working before the real deployment.
- Training- Since the platforms and software installed is likely to be unknown by your in house technical team. There will be a steep learning curve for your home team; therefore it becomes necessary for your digital marketing consultant gives your team the proper training on how to use the software effectively on their own.
- Monitoring, Evaluation and Report – Monitoring and evaluation is the process via which you begin to make sense of all the data collected, translating it into information and seeking insights from it, in order to chart a course which is evidence based.
Andrew Thompson is an online-digital-marketing specialist off two decades standing. In this time, he has helped transform the marketing efforts of major Fortune 100 corporations. He has won several digital marketing awards including most recently at the DigiCon 2016 as most creative digital marketer.