Creating an animated explainer video has become a pre-requisite to a presentation in today’s investor and start-up culture. Animated Explainer Video are power tools to dominate attention.
Being honest is what matters. It’s so much easier to start with the extraordinary but somehow it does not connect. But if even one person experiences something real, that person’s life is touched.
When it comes to start-up’s in some cases it might be difficult to demonstrate a proof of concept. It’s not like every idea can be put into a box and handed over to the person across the table. A light hearted animated video can not only personally connect but set the mood and introduce the friendly brand and culture of the organisation.
Bootstrapping is a noble way of being an entrepreneur and it definitely builds character. There are so many ways to invest in your innovations but it doesn’t quite come close to marketing your innovation with a humble budget. However, when coming to animated explainer videos or live action explainer videos cutting corners could result in being very expensive. With Animated Explainer Video you always get what you pay for.
Let’s quickly walk through the different elements or a recipe to a successful animated explainer video.
- First we’ve got our story that has all the elements to be contextual, relevant and connect with our viewers. It’s not always the best idea to have the same story for your VC’s, recruitment and for clients and sales. Most often, we would need to dress your story up in a way that it best connects to the intended audience.
- Next come the aesthetics. Character animation and motion graphics come in all shapes sizes and prices. The question of when to use animation? And When to use live action? Could be a million dollar question! It could make all the difference in cost, affordability and closing a deal.
- Research tells us that stories weaved around real people or scenarios that people can picture themselves in hold a much greater average dwell time. Voice over, follies, background music and sound engineering bring in a completely new dimension to storytelling and marry the audio to the visual. The voice over stitches your story together and brings a personal connect to your audience and to the animated-explainer-video.
The next step of course is publishing, companies have seen up to a 300% increase in revenue by adding an explainer video to their website. We will visit this topic soon, stay tuned!
Author Bio : Mark Dsouza has 15 + years of experience in India and UK. He worked as the creative head and lead designer for Times Internet Ltd., before founding Web Interactive Films.